“Fly With Yaya Japan” is a spin-off series derived from the popular Malaysian animated show BOBOIBOY, featuring Yaya, a super-powered and energetic character. The original series premiered in March 2011 in Malaysia and has garnered 11 billion or more views to date. Since 2018, the production has created over 22 episodes, introducing a reassuring a Muslim-friendly Japanese travel experience including Malaysia.
With a total view count exceeding 50 million, leveraging the series’ protagonist, Yaya, is an excellent choice for SNS campaigns and souvenir merchandise in Malaysia, making it an optimal brand opportunity.